Johnny Randle III

 
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HELLO!

I’m Johnny, a self-driven creator working in digital and print media. Earned my B.F.A in Graphic Design with A.A. degrees in Business Marketing and Art History.

Over a decade as a working professional in design environments, I've held roles as a Graphic Designer, Lead Designer & Art Director in civic reprographics, in-house creative services and corporate product and digital marketing.

I love collaboration: Ideating around platforms + experiences, bringing people and design together.

Outside of designing, I can be found tuned into English football matches w/ Mr., my Schnauzer, tinkering with DIY projects and enjoying time with family and friends.


EXPERIENCE

ART DIRECTION  | GRAPHIC DESIGNER

Freelance | 2010 - Present

Collaborating with fellow creatives and working with clients creating brand identity & experience. Art direction on digital assets including websites, marketing and social campaigns, content production, and custom artwork.

Clients Include:

  • OdorzX – Brand design + materials curation (Graphic Design, PM, Art Direction)

  • Oh Snap! Booth Co. – CMS implementation, campaign + marketing social assets (Web Design, Digital Design)

  • NAME Band – Album artwork design (Graphic Design, Print Production)

  • Soil & Vine – Logo + brand identity (Graphic Design, Art Direction)

  • ForeFitness Golf Performance – Logo design + brand identity, website creation (Graphic Design, Web Design)

  • InterCon Group – Website implementation + digital asset creation (Visual Design, Web Design)

  • Bainbridge – Brand Identity + marketing assets (Brand Design)

  • City of Compton, Reprographics – Prepress, file management, copy-editing (Print Production)

SR DIGITAL DESIGN MANAGER

North Carolina League of Municipalities (NCLM)  | 2021 - Present

Leading the brand initiative + establishing guidelines; integrating modern platforms across the organization and among partners.

  • Creation of print layouts for member collateral, digital publications, presentations, infographics and reports, brand & affiliate logos and social assets

  • New website platform architecture, design + management; Maintainence of image library, platfrom subscriptions & tools

  • Project management across League Departments to maintain brand identity + introduction new direction. Collaboration with outside agencies & publishers, member cities and towns, and inventive partner organizations.

SENIOR DESIGNER

CreativeLive | May 2018 - Oct 2019

In-house Creative Services team: Collaborated with executive team and department leads to implement brand identity and visual design for the company heading into new avenues of market exposure.

  • Designer implementing new website direction; including homepage, interior landing pages, blog, and education + marketing initiatives

  • Designed CRM campaigns + social assets, print media: direct mail + brand merchandise

LEAD DESIGNER

Shutterfly, Inc. | Nov 2013 - Apr 2018

Managed b2b and industry initiatives with executive team, focused on promoting brand identity. Lead engineering team on implementation of ecommerce web experience: UI , product display, cart + checkout CX.

  • Upon Shutterfly acquisition, managed SFLY integration w/ BorrowLenses product platform: band identity and digital assets

  • Brand identity assets + implementation: Design guidelines, voice + tone, and online customer experience

  • CRM campaigns + social assets; print media: direct mail, brand merchandise, trade show production including display booth, banner stands, one-sheets, and posters

GRAPHIC DESIGNER 

BorrowLenses | Aug 2012 - Oct 2013

Collaborated with owners and executive team to create new logo + brand identity; Lead efforts to implement & market to audience at large.

  • Website redesign: UI + CX curation, product directory + marketing campaigns, social assets

  • Designed CRM campaigns + social media assets; print media: trade show collateral, brand merchandise, and postcards

EDUCATION

Bachelors of Fine Art, Graphic Design – California Polytechnic State University, Pomona

Associates Degree, Art History & Business Marketing – California Polytechnic State University, Pomona