Johnny Randle III
HELLO!
I’m Johnny, a self-driven creator working in digital and print media. Earned my B.F.A in Graphic Design with A.A. degrees in Business Marketing and Art History.
Over a decade as a working professional in design environments, I've held roles as a Graphic Designer, Lead Designer & Art Director in civic reprographics, in-house creative services and corporate product and digital marketing.
I love collaboration: Ideating around platforms + experiences, bringing people and design together.
Outside of designing, I can be found tuned into English football matches w/ Mr., my Schnauzer, tinkering with DIY projects and enjoying time with family and friends.
EXPERIENCE
ART DIRECTION | GRAPHIC DESIGNER
Freelance | 2010 - Present
Collaborating with fellow creatives and working with clients creating brand identity & experience. Art direction on digital assets including websites, marketing and social campaigns, content production, and custom artwork.
Clients Include:
OdorzX – Brand design + materials curation (Graphic Design, PM, Art Direction)
Oh Snap! Booth Co. – CMS implementation, campaign + marketing social assets (Web Design, Digital Design)
NAME Band – Album artwork design (Graphic Design, Print Production)
Soil & Vine – Logo + brand identity (Graphic Design, Art Direction)
ForeFitness Golf Performance – Logo design + brand identity, website creation (Graphic Design, Web Design)
InterCon Group – Website implementation + digital asset creation (Visual Design, Web Design)
Bainbridge – Brand Identity + marketing assets (Brand Design)
City of Compton, Reprographics – Prepress, file management, copy-editing (Print Production)
SR DIGITAL DESIGN MANAGER
North Carolina League of Municipalities (NCLM) | 2021 - Present
Leading the brand initiative + establishing guidelines; integrating modern platforms across the organization and among partners.
Creation of print layouts for member collateral, digital publications, presentations, infographics and reports, brand & affiliate logos and social assets
New website platform architecture, design + management; Maintainence of image library, platfrom subscriptions & tools
Project management across League Departments to maintain brand identity + introduction new direction. Collaboration with outside agencies & publishers, member cities and towns, and inventive partner organizations.
SENIOR DESIGNER
CreativeLive | May 2018 - Oct 2019
In-house Creative Services team: Collaborated with executive team and department leads to implement brand identity and visual design for the company heading into new avenues of market exposure.
Designer implementing new website direction; including homepage, interior landing pages, blog, and education + marketing initiatives
Designed CRM campaigns + social assets, print media: direct mail + brand merchandise
LEAD DESIGNER
Shutterfly, Inc. | Nov 2013 - Apr 2018
Managed b2b and industry initiatives with executive team, focused on promoting brand identity. Lead engineering team on implementation of ecommerce web experience: UI , product display, cart + checkout CX.
Upon Shutterfly acquisition, managed SFLY integration w/ BorrowLenses product platform: band identity and digital assets
Brand identity assets + implementation: Design guidelines, voice + tone, and online customer experience
CRM campaigns + social assets; print media: direct mail, brand merchandise, trade show production including display booth, banner stands, one-sheets, and posters
GRAPHIC DESIGNER
BorrowLenses | Aug 2012 - Oct 2013
Collaborated with owners and executive team to create new logo + brand identity; Lead efforts to implement & market to audience at large.
Website redesign: UI + CX curation, product directory + marketing campaigns, social assets
Designed CRM campaigns + social media assets; print media: trade show collateral, brand merchandise, and postcards
EDUCATION
Bachelors of Fine Art, Graphic Design – California Polytechnic State University, Pomona
Associates Degree, Art History & Business Marketing – California Polytechnic State University, Pomona